Roy Elkins Bio Roy was born and raised in Michigan. He began his career as a starving musician. After struggling through several Midwestern winters, he decided to move south to Memphis, home of the Blues, under the pretext "If I'm going to starve, I'm going to starve and be warm doing it." Shortly after moving to Memphis, he secured a job with Amro Music and soon became the top keyboard salesman in the company's five-store chain. He was heavily recruited by ENSONIQ Corporation, a Philadelphia based keyboard company with brilliant new sampling technology. ENSONIQ asked Roy to move to Washington, D.C. to work in the largest instrument store in the world and to acquire large market experience. There, he quickly became the top ENSONIQ retail salesperson in the world for ENSONIQ keyboards. After a year in D.C., ENSONIQ hired Elkins to start and operate their company's training program. Little did the former starving musician know, but this would be the key to his future success. During his ten years as a director for ENSONIQ, he traveled all over the world and ran several departments in the company including, Training, Media Production, and most importantly for his career, Artist Relations. Roy then joined the fledging Sonic Foundry in 1997 as Vice President of Sales & Marketing, a music software and Internet media services company based in Madison, Wisconsin. Upon his arrival at Sonic Foundry, annual sales were tracking at $1 million. Through some slick marketing and very aggressive sales, the company reached the $20 million mark in just two-and-a-half years. He started with a Sales and Marketing staff of five at Sonic Foundry and built the department into a team of sixty. Roy also successfully managed worldwide operations, including the establishment of an office in Amsterdam. In addition, he was part of the "road show" for Sonic Foundry's successful public offering. Roy left Sonic Foundry in September of 1999 to pursue his dream of songwriting. After briefly exploring the music publishing world, he identified a hole in the music industry and, thus, Broadjam was born. Broadjam provides technology services to publishing, record companies and musicians alike. Now with over 100,000 musician members, Broadjam is one of the fastest growing independent music sites in the marketplace. The Pro Services division of the company has encoded and indexed the works of George Gershwin, Usher, Green Day, India.Arie, Madonna, Led Zeppelin, and many others. Broadjam's consulting group current and/or past customer list includes the Academy of Country Music, Warner Chappell, Huge Universe, Yamaha, Digitech, Peer Music, Pen Music, Advanced Micro Devices and many others. Roy maintains a database of over 5,000 music industry contacts including executives at virtually every company in the music industry and past and/or present artists such as Will Smith, Eddie Murphy, D.J. Jazzy Jeff, the Beach Boys, the Allman Brothers Band, BoyzIIMen, Roy Firestone, Joe Walsh (The Eagles), ELP, Yes, Journey, Skid Row, Bill Walton, Jackie Martling (Howard Stern), and many others. He is an accomplished musician and songwriter who thoroughly understands the musician's world as well as the business of the music industry.